Commercial & retail enhancement
Our team provides retail and commercial insights to optimise non-aeronautical revenue performance. This is based on direct experience of airport retailing at some of the world’s leading airports.
We offer a range of services which include the analysis of concession sales and income using relevant KPI’s to support future investment or scenario planning. We have experience in developing plans to optimise retail and F&B performance including space and category planning. We also work with airports to develop car parking products, along with yield management and sales channel optimisation.
Using a combination of experience and statistical analysis, we are able to produce insight for each of the main commercial activities, including detailed benchmarking against relevant peers. This knowledge can be integrated with traffic projections and segment growth forecasts to develop credible revenue growth targets and implementation of strategies.
Airports can optimise returns from terminal space by adopting a systematic and objective approach to the allocation of space to retail categories. Our industry knowledge and performance benchmarking allows us to provide expert guidance and advice on concessions planning and execution, from retail layout planning and design through to revenue optimisation modelling.
The contract between airport and retailer underpins a relationship which may last for many years. We offer a range of services from a complete tender management process to advice on existing contract terms and options to improve profitability.
Airport car parking has become increasingly sophisticated in recent years. Advance booking allows passengers to make informed choices before travelling to the airport and decisions are often determined by online access and availability as well as price and convenience. We offer a complete package of advisory services to maximise car parking revenues.