Scottish Government - Direct Air Route Development Support

We work closely with the Scottish Government in providing bespoke route development material designed to enhance Scottish air connectivity in target markets. An assignment in 2009 included delivering airline route pitches at the world ROUTES conference.

This included:

• An overview of market intelligence data that supports the Scottish Government Economic and Tourism objectives.
• Developing detailed traffic forecasts using CAA and MIDT data, including point to point demand, onward connectivity, journey purpose and market capture
• Presentation of material to airline commercial managers as part of the marketing pitch.
• Deal brokering and commercial negotiations.

We have refined our route development methodology and material from the comprehensive experience gained from the implementation of the previous Route Development Fund (RDF) that resulted in a wide range of new short haul and long haul routes being delivered in Scotland over a three year period.