Understanding the dynamics of network strategy – whether for low cost carriers, regional airlines or hub-and-spoke carriers
At the heart of every airline’s planning process lies its network strategy. Whether you are a low cost carrier operating on a purely point-to-point basis, or a hub carrier managing connectivity at a home base, each and every route of the network should be contributing to the airline’s bottom line.
Network management is a complex process that must combine a strategic focus with a tactical flexibility to achieve business plan goals. Changes must be made to operations based on real-time performance and market reaction. Routes cannot be analysed in isolation but must be considered in terms of the value contributed to overall network profitability.
AviaSolutions provides network planning analysis that is market-based and data-driven. Using our own in-house tools and models (such as QSI and Traffic Forecaster) combined with access to real-time market data to understand point-to-point demand patterns as well as airline capacity changes over time, we work with you to improve the profitability of your route networks.
Parameters to fully understand in an airline’s network strategy include:
- Market Analysis
- Traffic Forecasting
- Connectivity Analysis
- Competition Analysis
- Fare Analysis
- New Route Feasibility