Hermes Airports – Evaluating the commercial impact of a new landside shopping mall

Hermes Airports Ltd (Larnaca) has recently opened a new terminal building as part of the 25-year BOT concession agreement.  A multi-purpose extension is proposed which will include a shopping mall, entertainments and a hotel.  AviaSolutions was assigned to evaluate the potential sales and income impact on the incumbent retail and F&B operators at the airport (airside and landside). This was achieved by:

• Developing appropriate segmentation for the passenger types and retail/F&B categories.
• Evaluating the influence on airport outlet sales of the physical layout and nature of the offer in the proposed landside development.
• Reviewing and quantifying the impact of different airline processes and modes of arrival of departing passengers.

We were also required to propose a number of alternative contractual mechanisms to provide an appropriate level of compensation to maintain core airport non-aeronautical revenues.